ESSENTIAL GUIDES

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Essential Guide to Streetwear

Before we get into the guide, first: what is streetwear? Streetwear is not exactly a new phenomenon. But starting around 2010, it’s exploded on the scene thanks to social media and the loud and striking visual imagery it portrays there. Nowadays, streetwear is contemporary casual clothing that is worn everywhere, particularly by urban young subcultures. The streetwear wearer is at the forefront of fashion.

A common tactic employed by streetwear makers is what is known as the “drop.” Streetwear brands will release a limited collection of items with little to no warning, and people will often wait in line for hours to get their hands on the expensive products. These devoted streetwear fans, called hypebeasts, have the time and money. They are highly concerned with image and being seen by others.
   

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Essential Guide to Rugged Style

The rugged look is a great aesthetic on the right guy. To pull this look off, you must be physically masculine, adventurous, intentional, and bold. A rugged man’s clothing prioritizes function over form. It taps into a man’s natural masculinity and is unapologetic about it. Add to that a healthy respect for the blue-collar worker and you’ve nailed the look.

Start building your wardrobe with pieces inspired by traditional workwear, such as flannel shirts, denim, leather boots, and wool or tweed coats. Rugged clothes often have a “well-worn” or “well-used” feel. Therefore you should wear with pride clothing items with holes, wrinkles, frays, or minor damage, without looking like you’re trying too hard.
   

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Essential Guide to Sneakers

A topic we’ve been obsessing about a lot lately is sneakers. Sneakers are growing a devoted following as people look for stylish alternatives to less comfortable shoes. Despite their longstanding history as athletic gear, running shoes, basketball shoes, and cross trainers can add an exciting element of style to your wardrobe. In this article we’ll be talking about the different types of sneakers, brands you should look into, and how to wear them.

When it comes to sneaker options, they fall into three categories: high-tops, mid-tops, and low-tops. There are also a multitude of brands to choose from, starting with Nike and Adidas, the two major players, all the way to niche and crazy designer brands. It’s impossible to cover all of these in one guide, but we will try to cover the basics with an emphasis on how to wear and incorporate them in your wardrobe.
   

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Essential Guide to Capsule Wardrobes

Have you ever had the experience of opening up your closet, only to find a messy pile of clothes and nothing to wear? You may think that the solution is to buy new stuff, but all that leads to is more clothes and an empty wallet. The solution is not to buy more, but rather to build an intentional wardrobe where everything goes together, and is easy to wear. This is commonly known as a capsule wardrobe. A capsule wardrobe is a small collection of clothes that you use regularly and coordinates in style, color, and look and feel. Capsule wardrobes generally consist of around 30 items; however, some people can go as low as 10 and others choose to go as high as 50.

A well-constructed capsule wardrobe will save you time, money, and closet space. By carefully selecting around 30 items that all coordinate together, you can assemble an outfit for any occasion while minimizing decision making. You’ll need fewer items to look good and mornings will become much easier. You won’t need to shop as often because you’ll have a clutter free closet containing only quality items you love. And having less stuff is great for the environment.
   

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Essential Guide to Jeans

Jeans are one of the most forgiving and versatile pieces of clothing in a man's wardrobe. They are a Holy Grail item. You can dress them up or down, and wear them in almost any occassion as long as it’s not somewhere that requires a suit. Even traditional suit-and-tie workplaces are relaxing their dress code to allow, yep, you guessed it.

A good pair of jeans can last a lifetime, so choose jeans that have good quality and construction. If you will wear them your whole life, why not spend your money on the highest quality? To tell the difference, familiarize yourself with the price and quality of some low, mid, and high end brands. Mid tier brands tend to be the best value. Though it’s only somewhat lower quality than high-end brands, it is tremendously better quality than fast fashion brands. With high-end brands you also pay for a lot of hype. Trust us, 300 dollar jeans is not 10 times better than 30 dollar jeans.
   

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